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September 8, 2010  
 
             
   
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ApSHA Member Demographics
1. ApSHA members are...
40%
______

60%
______

20%
______

40%
______

0%
______

20%
______

0%


Adult Amateurs
________________

Trainers
________________

Instructors
________________

Breeders
________________

Show Officials
________________

Show Managers
________________

Jr/Young Riders

2. Number of horses owned...
0%
______

60%
______

20%
______

20%
______

0%

None
________________

1-2
________________

3-5
________________

6-10
________________

11 or more
3. Age range of members.
0%
______

80%
______

20%
______

0%

18 years or younger
________________

19-35
________________

36-50
________________

50+
4. Do members have internet access?
100%
______

0%

Yes
________________

No
5. ApSHA members educational level.
40%
______

0%
______

60%
______

0%
______

0%

High School/GED
________________

Associates
________________

Bachelors
________________

Masters
________________

Doctorate
6. Members that read the ApSHA monthly Newsletter..
80%
______

20%

Yes
________________

No
7. Use the ApSHA website...
100%
______

0%

Yes
________________

No
8. How much is spent on clothing annually...
80%
______

20%

Less than $500
________________

More than $500
9. Income Range...
60%
______

0%
______

20%
______

20%

Less than $50,000 annually
________________

$50,000 to $100,000
________________

$100,000 to $150,000
________________

More than $150,000
10. Gender...
100%
______

0%

Female
________________

Male
11. Do members shop online...
80%
______

20%

Yes
________________

No
12. Do members feed supplements...
60%
______

40%

Yes

No
13. Do members own or rent their property...
20%
______

80%

Rent
________________

Own
14. Pets other than horses...
100%
______

0%

Yes
________________

No
15. What other pets are owned...
80%
______

40%
______

0%
______

0%
______

40%

Dogs
________________

Cats
________________

Fish
________________

Birds
________________

Other
16. What items will be purchased this year...
40%
______

40%
______

20%
______

0%
______

20%
______

40%
______

0%
______

60%
______

80%
______

60%

Fencing
________________

Horse Trailer
________________

Horse Videos
________________

Stall Mats
________________

Truck
________________

Bedding
________________

Tractor
________________

Horse Treats
________________

Horse Supplements
________________

Horse Books